There is a hypocrite who creates a gossip for the gossip to spread and the naive believe without resistance.
Gossip dies when it comes to the intelligent person's ears → We all hate gossip. It is especially offensive when we or our friends become their victims. Here is what you need to always remember. The mechanism of all the gossip is the same, writes Conti Outra .
The mechanism always works the same way: there is a hypocrite who creates a gossip for the gossip to spread and the naive believe without resistance. The epidemic of rumors only ends when it finally reaches the ears of the intelligent person, who has this vaccinated heart that does not answer or respond to what is meaningless.
In the book published by social psychologist Gordon Allport, "The Psychology of Rumors," he explains something really curious: gossip serves for several groups of people to create cohesion among themselves and to position themselves before someone else. In turn, these attitudes are pleasurable, release endorphins and help fight stress.
The tongue has no bones, yet it is strong enough to hurt and poison through gossip and rumors. A deadly virus that only disappears when it reaches the ears of the intelligent person.
In many cases, gossip turns into a mechanism of social control that gives a kind of power to those who practice it. The person places himself in the center of attention of this group always receptive to any gossip, any biased information as a way to get out of their routines and take advantage of this new stimulus as a distraction.
As they say, gossipers do not know how to be happy. They are too busy camouflaging their bitterness in useless and superfluous tasks with which they validate their self-esteem uselessly. [Source - Conti Outra]
The Psychology of Relentless Gossip
The psychology of gossip and rumors is perfectly relevant today. Consider, for example, how quickly a well-grounded or unfounded rumor comes to "infect" the social networking world. The internet is already like an authentic brain, where data functions as interconnected neurons to feed us information that is not always true or respectful to others.
Meanwhile, marketing and advertising experts often cite the "Tropical Fantasy" refreshment case as an example of "grim and relentless gossip." Launched on the market in 1990, refreshment was almost immediately successful in the United States, until suddenly a scary and absurd rumor broke out.
It was said that these cheap sodas had been created by the Ku Klux Klan for a very concrete purpose. Its low cost allowed much of the low-income Afro-American population to have access to them. In turn, its formula concealed an obscure purpose: to impair the quality of African American semen so that they could no longer have children.
No one knows why or who burned the flame of this rumor, but the impact was disastrous. The label "Tropical Fantasy" took years to recover, to the point that still today, do not fail to include black people enjoying the drink in their advertisements.
No matter how delirious, unfounded or malicious it was the gossip itself, because it managed to attack the sensibility of a collective that has since developed a resistance to the consumption of this product, only based on an unfounded rumor. Even though it was not true, the emotional impression lasts. This is the clear example of one of the most widespread gossip.
How to defend yourself from gossip and rumors
Whether we like it or not, our society is built on power relations where gossip and rumors are real weapons. Manipulated truths are useful to many people because they can position themselves with them and get very concrete benefits.
Thus, it is necessary that we always be the intelligent ears that act as a barrier, that curb the evil, which does not make sense, the false information and the spark of this fire that always aims to take someone with it.
Therefore, and to understand a little better these psychological processes so common in our social contexts, we propose that you take into account these pillars that support the complex psychology of gossip, gossip and the naive it believes.
Popular wisdom has always told us that to break a sequence, just remove a link. If rumor and gossip act as authentic viruses in our work environment, family or our circle of acquaintances, it is necessary to surround yourself with trusted people to act as dykes. Let them use their clever ears to disarm what does not make sense.
• The gossip is widespread when there is someone who wants to gain notoriety at our expense. In the face of these attitudes, we can act in two ways: either making deaf ears before the absurd or acting with assertiveness, putting limits and making things clear.
• We must be aware that there will be an official "rumorologist" in every organization, community of neighbors or groups of friends or friends. A lover of gossip.
• We must always be upright, transparent and do not feed this kind of attitude of spreading the virus of rumor or gossip. But it is important to know that it is not easy to unmask a rumor, words are not always enough, it takes strong facts to unmask and demonstrate the lies of this gossip.